ERA
Before — A content creator with an entrepreneurial dream
Tracy, the founder of ERA (Éveil, Routine, Action), started out as a content creator on Instagram, gathering nearly 2,000 followers in just a few months. Her dream? To launch her own business and guide employees who felt drained and uninspired in their jobs toward entrepreneurship.
Her first idea was to offer a single high-ticket coaching program.
But here’s the problem: the trainings she had followed before only left her more confused. Templates, “proven” strategies, polished visuals — none of it felt like her.
“I need something that feels like mine, with offers that make sense.”
— Tracy, Fondatrice ERA
During — From one offer to a full brand ecosystem
Together, we shaped ERA into more than a program: we built it as a true brand.
A clear and specific message: helping Tracy accept that narrowing her audience might slow follower growth, but would attract the right people.
A strong brand story: moving from “just content” to a mission that resonates.
An evolving offer ecosystem:
ERA Club: a membership like a gym for entrepreneurs, with monthly modules, challenges, coworkings, and community.
ERA VIP: a collaborative session to build a customized roadmap and plan the next steps with coaching 1:1 via Voxer for a full month.
ERA Legacy: a sisterhood for advanced entrepreneurs with retreats, coworkings, and travel.
We also crafted a bright, optimistic visual identity:
☀️ Theme: vacations, lightness, optimism
🍋 Mascot: Sunny, a smiling lemon, symbolizing freshness, energy, and the shift from “endured job” to chosen life.
✨ Key message: “What if it doesn’t work out? But what if it does…”
After — A brand that inspires action
Today, ERA is more than just a program — it’s a full universe where each offer supports a different stage of the entrepreneurial journey.
The result:
✔ A recognizable, positive, and engaging identity that attracts the right people.
✔ A solid and scalable base, ready for new offers and products.
✔ Tracy, no longer “just” a content creator, but the founder of an inspiring brand turning “I dream of freedom” into concrete action. 🍋
“I have so many ideas now. I can do so much more than before. Thank you for everything, I finally have the identity I deserve.”
— Tracy, fondatrice ERA