Pretty much anything that has you thinking “I need another brain on this.”

A new idea. An upcoming launch. A shift in direction. Something that isn't clicking. A decision you're circling. An opportunity you're considering. A brand experience you want to develop. Something you're thinking about adding, changing, killing or taking much further.

If it has something to do with the business or world you're building, we can probably plot it.

You need to know what you're bringing me, but you don't need to have the perfect question figured out.

Sometimes “Here's what I'm thinking and I don't know what to make of it yet” is plenty to start with.

Your intake form gives me the context beforehand, and we'll figure out what actually needs our attention from there.

There’s no cookie-cutter agenda.

We start with what you brought me and go where the conversation needs to go. I'll ask questions, pull things apart, connect dots, challenge assumptions, pressure-test ideas and help you look at the move from different angles.

It's a working session, not a presentation.

We're not trying to solve your entire business in 60 minutes.

The Hotline is designed around the thing you brought in. Our job is to get far enough into it that you know what makes sense, what matters and where you're going next.

If what you bring turns out to be much bigger than a Hotline conversation, I'll tell you.

It's the written follow-up to our call.

Within 48 hours, I'll send you the important things worth keeping from our conversation: what we uncovered, where we landed, my recommendations and the moves worth making next.

So when the adrenaline of our Hot Date wears off, you don't have to reconstruct the entire conversation from memory.

Absolutely. In fact, please do if they're relevant.

Links, screenshots, existing brand materials, a half-finished idea, whatever gives me useful context. You'll have space to share what I need before our session.

Just don't send me your entire Google Drive and expect me to develop a minor in your business before tuesday.

No. You need to have something real we're working with, but that doesn't necessarily mean an established brand.

You could be building something new, preparing to launch, evolving what already exists or plotting an entirely new direction.

The important part is that there's a move to think about.

Absolutely.

The Hotline isn't a one-and-done program. If another move comes up later and you want my brain on it, call again.