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Something I've noticed from working with different founders is that no two brands are ever quite the same. And yet, everywhere we look, there seems to be a rule about how we're supposed to build a brand. Which makes me wonder… When did we s
Something I've noticed from working with different founders is that no two brands are ever quite the same. And yet, everywhere we look, there seems to be a rule about how we're supposed to build a brand. Which makes me wonder… When did we s

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