One crispy bite.
Every Thursday.
A sharp shift to help you build your brand your own way.
IF IT FEELS OFF, IT PROBABLY IS.
Join the newsletter.
What You’ll Receive
Brand identity crisis is not about visuals. It’s not about posting more. It’s the gap between who you are and how your business is structured. The Weekly Spread exists to close that gap.
The
Body
A deeper breakdown of something I’m observing — in the industry, in my work, or in myself.
The
Crispy Bite
One decisive correction. A reframe. A shift. A way to think and act differently immediately.
What’s
Toasting?
What’s hot in the studio. What I’m building. What’s evolving. What’s coming next inside Not Crispy Enough.

