The weekly spread delicious logo with melted not crispy enough symbol on toast

One crispy bite.
Every Thursday.

Ideas, observations and things worth stealing for the brand you're building.*

For founders with big ideas, strong opinions and absolutely no interest in blending in.

*legally, please don't actually steal things.

Welcome to the crispy club! 🍿✨

What You’ll Receive

The
Body

Something worth thinking about.

A deeper dive into something I've been thinking about, noticing, questioning or obsessing over in branding, business, creativity, or my own work.

The
Crispy Bite

Something worth doing.

One idea, question, shift or tiny experiment you can take back to your own brand and actually do something with.

What’s
Toasting?

Something worth peeking at.

What I'm building, testing, plotting, loving or changing behind the scenes at Not Crispy Enough.

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough