DEFINE FIRST.

MARKET SECOND.

WHERE BUSINESSES ARE BUILT ON MORE THAN HOPE AND PRAYER

Made to pop. Not to blend.

✨ 🍳 🥞

Made to pop. Not to blend. ✨ 🍳 🥞

🧠 Overthinkers 🤔 Slow Builders 🤎 People who care

🧠 Overthinkers 🤔 Slow Builders 🤎 People who care

Not Crispy Enough is a strategy-first studio for founders who were taught to market before they were taught to define.

Too many founders are building offers, brands, and content without ever answering the most important question: why should someone buy this from you? At Not Crispy Enough, we help founders slow down, define their business properly, and make decisions that actually hold over time. Because marketing without strategy creates noise, not a brand.

Let’s Get Poppin’

You can market what you haven’t defined. But don’t expect it to last.

You can market what you haven’t defined. But don’t expect it to last.

NOW BOOKING: FEBRUARY | MARCH 2026

You’ve got the offer.
You know what you want to say.
But when it comes to putting it all together
…you freeze.

You’ve built the offer.
You know your message.
But somehow… it’s not moving.

Welcome to the messy middle —
that grey zone no one warns you about.
You’re past the clarity stage, but not yet
at the sales stage. It feels like limbo.

Let's do it
Astrid bergina fondatrice not crispy enough stratégiste desginer créatif

The shortcut from “I hope this works” to “holy sh*t, it’s working.”

[THE PERFECT FREEBIE]

Your new favorite content ritual is served hot. 🥐☕️

Stop overthinking every post and start creating with ease. The Crispy Content Menu is your anti-spiral starter kit — designed to help service providers show up online without pressure, fluff, or strategy headaches.

☕ Grab the Menu

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

Wherever you are, there’s a spot for you here.

BAKED TO LAST

You send your materials.
I review everything and record a Loom walking you through what’s working, what’s unclear, and what’s actually blocking your offer from being chosen. Then we meet for a short call to answer questions and help you decide your next step.

2 spots left

CRAVING THE CRISP

You send your materials.
I review everything and record a Loom walking you through what’s working, what’s unclear, and what’s actually blocking your offer from being chosen. Then we meet for a short call to answer questions and help you decide your next step.

2 spots left

There’s no one-size-fits-all business here, only clear decisions built around what actually makes you different.

PROOF IT POPS

Break the rules. Get noticed.
These projects were crafted with intention, shaped with heart, and fueled by their zone of genius. And the result? They attract. They sell. They resonate.

LET SEE THE PROOFS

Made to pop. Not to blend.

✨ 🍳 🥞

Made to pop. Not to blend. ✨ 🍳 🥞

If it doesn’t feel right, it’s not the right strategy.

You didn’t start your business to feel lost building your brand. You’re here because you have a vision. Because you know you’re made for more. And you’re ready to be remembered for it. You’re not like everyone else — and you never have been.

Rooted in truth. Dripping with flavor. Built to shine. 

Astrid Bergina fondatrice graphiste

Hi, I’m Astrid, the next-door strategist

I’m absolutely not a guru. I’ll never tell you to do things you don’t want to do.

I built Not Crispy Enough for the overthinkers — the ones who analyze every move, doubt themselves at every step, but keep going anyway because they believe in their project. Hello, onion girly energy.

I’m a brand strategist, but also a woman like you: creative, demanding, sometimes lost, always passionate. I believe in real brands — full of personality and anchored in a strong vision. Not in bland identities or copy-paste clones.

My job is not to give you a new personality, but to help you own the one you already have — the one you’ve been hiding. Because babe, you’re not crispy enough — and that’s the point.

Your flaws are your superpowers — you just have to trust yourself.

welcome to my world

🧠 Overthinkers 🤔 Slow Builders 🤎 People who care

🧠 Overthinkers 🤔 Slow Builders 🤎 People who care

[ YOUR DIAGNOSIS ]

You don’t need to know what’s wrong, you can get my eyes on your bizz.

Break the rules. Get noticed.
These projects were crafted with intention, shaped with heart, and fueled by their zone of genius. And the result? They attract. They sell. They resonate.

See what’s missing

Made to pop. Not to blend.

✨

🍳

🥞

Made to pop. Not to blend. ✨ 🍳 🥞

They stopped trying to fit the box and built their own because they weren’t made to blend, they were made to shine.

BOOK CRITIC

ARCHITECT

COPYWRITER

PERSONAL DEV COACH

BLOCKCHAIN CONSULTANT

VIRTUAL ASSISTANT

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

You’re not the problem, you're just building around the wrong things.

Let's work together