Your safe space to build a brand that finally fits for real, this time
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
GROUNDBREAKING
What if your brand started with you?
Everyone’s talking about content, but no one talks about the foundation behind it. So you try it all: you post, you tweak your offers, you follow every “expert” tip. And still, something’s missing. Then the doubt creeps in: Maybe I’m the problem? But here’s the truth: nope, it’s not you. It’s that you’ve been building your business on shaky ground. You got lost in the noise, chasing strategies that were never meant for you. Meanwhile, the clarity you’ve been searching for? It’s been there all along, inside your own ideas, your own vision, your own voice.
That’s where we start. And that’s how it finally pops. ✨
Next Availabilities: October | November
You’ve got the offer.
You know what you want to say.
But when it comes to putting it all together
…you freeze.
You’ve built the offer.
You know your message.
But somehow… it’s not moving.
Welcome to the messy middle —
that grey zone no one warns you about.
You’re past the clarity stage, but not yet
at the sales stage. It feels like limbo.
This is where things finally shift:
→ We sharpen your message so it lands.
→ We prep your audience so they’re ready.
→ We map out a plan that feels doable.
→ And you finally start selling.
The shortcut from “I hope this works” to “holy sh*t, it’s working.”
Free Workshop
DEFINE YOUR POP
A little something, just for you ✨
Every standout brand starts here:
→ A clear point of view.
→ An offer people actually want.
→ A personality that sells without forcing it.
Watch, take notes, soak it in — you’ll want to keep every piece.
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
Clarity, branding, activation — wherever you are, there’s a spot for you here.
READY TO SHINE
→ Lost in the noise of what “works”? We build an offer ecosystem that bridges your skills and zone of genius — so your business finally fits you, answers to your clients’ needs and doesn’t burn you out.
POP & SHINE
→ Your vision deserves a brand that speaks for you. We turn your offer, positioning, and personality into a brand identity that pops, lasts, and feels like you — so your story does the work.
AFTER IT POPS
→ Clarity’s done. Now comes the messy middle. We guide you through activation: warming up your audience, locking in your message, and mapping a launch plan that feels doable. No more freezing.
There’s no one-size-fits-all brand here. Only you, your difference, and a safe space to build from it. We don’t put you in a box. We help you create your own brand universe.
PROOF IT POPS
Break the rules. Get noticed.
These projects were crafted with intention, shaped with heart, and fueled by their zone of genius. And the result? They attract. They sell. They resonate.
ERA
S STRATEGY
MAISON AYO
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
If it doesn’t feel right, it’s not the right strategy.
You didn’t start your business to feel lost building your brand. You’re here because you have a vision. Because you know you’re made for more. And you’re ready to be remembered for it. You’re not like everyone else — and you never have been.
Rooted in truth. Dripping with flavor. Built to shine.
Hi, I’m Astrid, the next-door strategist
I’m absolutely not a guru. I’ll never tell you to do things you don’t want to do.
I built Not Crispy Enough for the overthinkers — the ones who analyze every move, doubt themselves at every step, but keep going anyway because they believe in their project. Hello, onion girly energy.
I’m a brand strategist, but also a woman like you: creative, demanding, sometimes lost, always passionate. I believe in real brands — full of personality and anchored in a strong vision. Not in bland identities or copy-paste clones.
My job is not to give you a new personality, but to help you own the one you already have — the one you’ve been hiding. Because babe, you’re not crispy enough — and that’s the point.
Your flaws are your superpowers — you just have to trust yourself.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
Made to pop. Not to blend.
✨
🍳
🥞
Made to pop. Not to blend. ✨ 🍳 🥞
They stopped trying to fit the box and built their own because they weren’t made to blend, they were made to shine.
BOOK CRITIC
ARCHITECT
R&D CONSULTANT
PERSONAL DEV. COACH
BLOCKCHAIN CONSULTANT
VIRTUAL ASSISTANT
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
