Where your skills turn into offers that get chosen because they’re impossible to ignore.
Pull up a chair. This is your table to shape your story.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
Hello babe, I’m Astrid
Strategist, and latte enthusiast who believes people should define what they’re building before they try to sell it. I started Not Crispy Enough because I was tired of seeing brilliant, ambitious people stuck wondering what to say when in reality, they’ve just been focusing on the wrong part of their business.
Over the past few years, I was lucky enough to work with the best clients. But one thing I learned is that whether you’re getting started or making 7-figures already, if your foundations are shaky, marketing yourself is going to be 10x harder.
And that’s exactly why, I decided to make it my mission to help people stop building businesses that look good on the surface, but have no real reason to be chosen.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
[MY PHILOSOPHY]
Because having a business should be a pleasure, not a torture.
Most people get a business idea, sketch a few services, create a visual identity, and launch. They follow the advice, do what they’re “supposed” to do and then wonder why the results don’t come.
The problem isn’t effort. It’s order.
You can’t attract the right people when you haven’t taken the time to define what you’re actually building. When that part is skipped, everything that follows becomes heavier.
And no, getting clear on your business isn’t a nice-to-have, it’s actually what makes it easier to run, easier to talk about, and easier to choose.
[BRAND ETHOS]
ORDER MATTERS
You can’t promote what you haven’t defined. Everything works better when you actually know what it’s all about.
CLARITY OVER NOISE
If you’re already confused about what to say, more visibility is never going to help. Having a clear positioning is the first step to give people a reason to consider you.
SPECIFICITY BUILDS TRUST
The goal isn’t to restrict you, it’s to contain your role enough for people to understand what you actually do.
NO PERFORMANCE REQUIRED
You don’t need to be louder, trendier, or constantly visible to be chosen. You need to make sense.
MARKETING FOLLOWS SUBSTANCE
Selling isn’t about being salesy and it certainly isn’t about convincing. It’s about articulating something solid enough to stand on.
BUILD FOR LONGEVITY
Short-term wins mean nothing if the business doesn’t hold. Every choice you make regarding your business should support sustainability, and profitability, not urgency.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
No bullshit, no copy-paste formulas, no generic advice, no rushing things that aren’t ready.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
Fun facts about me
(because why not?)
☕ My go-to order?
An iced caramel macchiato (always).
🧠 My Notion dashboard…
…is my second brain — everything lives there.
😬 My unpopular opinion
You can’t market what you haven’t defined yet.
✨ A phrase I always come back to
Everything happens for a reason.
😂 Emojis I’ll never give up
🫠🥐👀🤎✨😂 (And don’t expect me to change them any time soon)
♟️ Crispy twist
I used to play chess for France when I was 10. Strategy isn’t something I preach — it’s been part of me from the start.
Not perfect. Not polished. Not crispy enough — and that’s the point.
Not perfect. Not polished. Not crispy enough — and that’s the point.
