Designer, strategist, and latte enthusiast who believes your brand doesn’t have to be loud to be magnetic. Think of me as the friend who’ll slide a coffee across the table, listen to your ideas, and help you shape them into something that finally makes sense.

I started Not Crispy Enough because I was tired of seeing brilliant, sensitive, ambitious people twist themselves to fit into boxes — and end up building businesses with identities that don’t feel like them at all.

And honestly? I’ve been there too. Staring at a half-written sales page. Rewriting my bio for the fifth time. Wondering if I should post… or just delete everything and take a nap instead.

But here’s what I’ve learned: you really can do whatever you want with your business. No one knows better than you what feels right. And if you believe in your idea, believe in it fully. You don’t need outside validation — what you need is to trust yourself.

Most people aren’t actually lost. They’ve just been building their business around the wrong things. My job isn’t to hand you another rigid method. My job is to give you the space, the tools, and the calm to build a brand that finally feels like yours.