Not your typical brand strategy studio
Around here, we like our brands with a little more going on.
More personality. More ideas. More things to recognize, remember, participate in and come back for. Because a business can give people something to buy. We want to give them somewhere to be.
Time for pancakes!
✨ 🍳 🥞
Time for pancakes! ✨ 🍳 🥞
The place for big ideas, strong opinions & a little bit of nonsense.
No 70-page decks just because we can. No strategy theatre. No digging into things that aren't going to help us build something better. We take what matters, leave what doesn't, and make plenty of room for the good stuff: personality, creativity, originality and really fucking good ideas.
[WHAT WE BELIEVE]
Small business. Big brand energy.
Big brands have always known how to build beyond what they sell. They create stories, rituals, experiences, communities and entire worlds people want to be part of.
We don't see why you should have to wait until you're big to think like that.
Your business might be small. Your vision doesn't have to be.
Your big idea could be a whole lot bigger.
Hi, I’m Astrid Bergina
Founder of Not Crispy Enough, and also soon-to-be partner.
I came into this world through design.
Then I learned business, worked in sales, became obsessed with what actually gets people to buy, and eventually found my way deeper and deeper into strategy.
Along the way, I realized the part I loved most wasn't just making things.
It was figuring them out.
Why this? Why now? What are we actually trying to build? How could this be better? What aren't we seeing? And wait… what if we did this instead?
That's pretty much how my brain works.
I think strategically. I think creatively. And I really fucking like getting inside a good idea and seeing what we can make of it.
So bring me yours.
The crispy lore?
[Glad you asked actually :p]
It started with popcorn.
Not Crispy Enough came from those sad little pieces at the bottom of the popcorn bowl. Technically popcorn. Technically edible. But compared to the good stuff? Not crispy enough.
Then it became a brand thing.
Because businesses can be like that too. You can have the logo, the colors, the products, the Instagram account and technically have a brand. But technically isn't really our thing.
Crispy became the standard.
Crispy is when there's something there. A point of view. A personality. Ideas people recognize. Things they remember, participate in and come back for. Take the logo away and the brand still feels like itself.
And then crispy wasn't enough.
Because the brands I really love don't stop at being recognizable. They build worlds. There are stories to follow, things to anticipate, places to participate and reasons to stick around even when you're not buying anything.
That's “more than crispy.”
A business gives people something to buy. A brand gives them something to recognize. A world gives them somewhere to be.
✨🍳 🥞
Made to pop, not to blend
✨🍳 🥞 Made to pop, not to blend
