STRATEGIC BURSTS FOR BUSY BRAINS BUILDING BIG THINGS

SMALL BUSINESSES
BIG BRAND ENERGY

An animated drawing of a spilled bowl of chocolate ice cream with a scoop on top and melting around it.

WHERE BUSINESSES ARE BUILT ON MORE THAN HOPE AND PRAYERS

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

You're not here to build just another business. And neither am I.

You've got an idea, maybe fifteen, a head full of possibilities, and probably 72 screenshots somewhere. But turning all of that into an actual business? That's where things get interesting.

Let's dive IN
A woman with curly black hair, wearing glasses, smiling, and looking happy.
A circular badge with dark brown text on a cream background. The text reads, 'Clear & Fast Strategic Bust, Made in France, 2024' around the edges, with a stylized N X C E logo in the center. 
WELCOME

Oh, you’ve got an idea? I’m listening.

Hi, I’m Astrid. A creative person with a very busy (and slightly strategic) brain who gets way too invested in other people's big ideas.

Bring me yours. We'll ask questions, connect the dots, make sense of the chaos, and figure out how to turn those ideas into a business that makes sense for you.

Fair warning: I'll probably make you think bigger.

MEET ASTRID

✨🍳 🥞

A place for busy brain to think bigger

✨🍳 🥞 A place for busy brain to think bigger

The shortcut from “I hope this works”
to “holy sh*t, it’s working.”

HOW CAN I HELP YOU?

Got an idea, a few too many thoughts, or a business you're figuring out? Sometimes you just need another brain on it.

CRISPY
HOTLINE

[INTERVENTION]

Another pair of eyes on your business.

Got something on your mind? An idea, a question, or a business decision you want to talk through?

A stylized illustration of a telephone with a rotary dial, handset, and cord.

CRAVING
THE CRISP

[EDITING]

Let's make something of those ideas.

Not quite sure how all your ideas can fit together? Let's sort through it all and find a direction that could work for you.

READY
TO SERVE

[BRAND DEVELOPMENT]

Let's build the whole dawn thing.

Got things to build, decisions to make, and ideas to develop? I’m all yours if you want to turn things into something real.

Serving flavor with function

✨ 🍳 🥞

Serving flavor with function ✨ 🍳 🥞

My superpower

Turning your biz into something so crispy you can’t sh*t up about it

PORTFOLIO
  • A white baseball cap with a cartoon character and the word 'ER' on it, placed on top of a green bowl filled with yellow lemons. The bowl is on a stand, and the background is a carpeted floor.
  • A fashion store sign with a green and white checkered border, displaying the text 'MAISON AYO' with a drawing of a basket filled with cherries. The sign is on a stand on a brick sidewalk at night.
  • A person with blonde hair wearing a white blazer and white shirt holding sunglasses at a table with a cappuccino in a white cup with latte art and cinnamon on top, sitting outdoors next to greenery.
  • A person using a laptop computer on a table, with a brochure or printed document open on the screen. The person is wearing a beige, long-sleeved top, and their left hand is resting on the keyboard.
  • A young person with short dark hair wearing a red and black tank top and black and white pants standing in front of a gray metal door with stickers, holding a red tote bag with pink flowers and white bunny illustrations and text that reads 'Tendament, Louize'.
  • A person in a gray hoodie and a tan baseball cap is using a tape dispenser to apply yellow caution tape onto a large white box with black text and cartoon stickers, in front of a blue corrugated wall.

This could be you, just sayin’

What my crispy babes said about their experience

  • "I would recommend you without hesitation to other people, because you are very attentive and you perfectly understand your clients’ needs."

    Naomi, Naenaebooks

  • "I still can't believe I got to book 5 people in my first week coming back to socials. It never happened before. I'm so happy, thank you."

    Tracy, ERA

  • "You understand things so quickly it's almost like you were in my head. I wouldn't have wasted this many month if I'd have known."

    Santhiarée, HomeAccess

Astrid bergina fondatrice stratégiste designer debout qui regarde au loin
Stickers bleu bagel sandwich marron

Being recognizable is the bare minimum.

A nice logo? Great. A visual identity people recognize? Even better. But I'm much more interested in what's behind all of that.

The ideas worth exploring. The problems worth solving. The things people genuinely need, want, and care about.

Because a business isn't just a name, an offer, or something pretty to look at. It's what you make of it. The decisions you take, the experiences you create, and the reasons people choose you.

And I don't just want people to recognize

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GET CRISPY

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

Did anyone say “free”?

A desk with a quiz poster titled 'What kind of pop star are you?' surrounded by a yellow ball, a calculator, a toy, a notepad, a phone, a photograph of a dog, and some snacks.
A cartoon sign shaped like a semi-circle with a light blue border, featuring the words 'Take the Quiz' in bold brown letters with two ghost illustrations, one on each side.
A crumpled paper with the bold text "Are you really ready to sell?" and smaller text "all the questions worth asking before even calling it a brand". Surrounding objects include a notebook, a pen, a coffee mug, a flower vase with dried flowers, and decorative items on a wooden surface.
Circular badge with the text "Click the image to get your freebie" written around the circle in bold brown letters on a beige background.

HUNGRY FOR SOMETHING MORE?

the studio is open
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One crispy bite.
Every Thursday.
To build a brand as a busy brain.

Join the newsletter 🍿

Welcome to the crispy club! 🍿✨

✨🍳 🥞

Good foundations. Room to grow. Built for the long haul.

✨🍳 🥞 Good foundations. Room to grow. Built for the long haul.

Building something and want another brain on it?

Let's make it crispy