STRATEGIC BURSTS FOR FOUNDERS WHO CRAVE MORE

SMALL BUSINESSES
BIG BRAND ENERGY

An animated drawing of a spilled bowl of chocolate ice cream with a scoop on top and melting around it.

WHERE BUSINESSES ARE BUILT ON MORE THAN HOPE AND PRAYERS

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

You’re not here to build just another brand. And neither am I.

You've got the business, the ideas, the ambition and probably 72 screenshots somewhere. Around here, we take all of that and think bigger beyond what you sell and how it looks, into the universe, experiences, stories and ideas that make your brand somewhere people actually want to be.

You bring the vision. We'll see how far it can go.

Let's dive
A woman with curly black hair, wearing glasses, smiling, and looking happy.
A circular badge with dark brown text on a cream background. The text reads, 'Clear & Fast Strategic Bust, Made in France, 2024' around the edges, with a stylized N X C E logo in the center. 
WELCOME

Oh, you’ve got an idea? I’m listening.

Hi, I’m Astrid. I have a habit of getting way too invested in other people’s big ideas.

Bring me yours and chances are I’ll start asking questions, connecting dots and figuring out all the places we could take it.

Fair warning: I will probably make it bigger.

MEET ASTRID

✨🍳 🥞

The place for small brands ready to think bigger

✨🍳 🥞 The place for small brands ready to think bigger

The shortcut from “I hope this works”
to “holy sh*t, it’s working.”

HOW CAN I HELP YOU?

Sometimes you just need to put another brain on it.

CRISPY
HOTLINE

[INTERVENTION]

Plot your next move.

Got something brewing, something not clicking or a move you want another strategic brain on?

A stylized illustration of a telephone with a rotary dial, handset, and cord.

CRAVING
THE CRISP

[AUDIT]

Hand it over.

You’ve built the brand. Now you want my eyes on the whole thing to see what's crispy and what’s not.

READY
TO SERVE

[CONSULTING]

Let's build the world.

For a month, I'm your creative partner as we turn it into something people can enter, experience and remember.

A cute cartoon cloud with a happy face sitting at a laptop, working or browsing.

Serving flavor with function

✨ 🍳 🥞

Serving flavor with function ✨ 🍳 🥞

My superpower

Turning your biz into something so crispy you can’t sh*t up about it

PORTFOLIO
  • A white baseball cap with a cartoon character and the word 'ER' on it, placed on top of a green bowl filled with yellow lemons. The bowl is on a stand, and the background is a carpeted floor.
  • A fashion store sign with a green and white checkered border, displaying the text 'MAISON AYO' with a drawing of a basket filled with cherries. The sign is on a stand on a brick sidewalk at night.
  • A person with blonde hair wearing a white blazer and white shirt holding sunglasses at a table with a cappuccino in a white cup with latte art and cinnamon on top, sitting outdoors next to greenery.
  • A person using a laptop computer on a table, with a brochure or printed document open on the screen. The person is wearing a beige, long-sleeved top, and their left hand is resting on the keyboard.
  • A young person with short dark hair wearing a red and black tank top and black and white pants standing in front of a gray metal door with stickers, holding a red tote bag with pink flowers and white bunny illustrations and text that reads 'Tendament, Louize'.
  • A person in a gray hoodie and a tan baseball cap is using a tape dispenser to apply yellow caution tape onto a large white box with black text and cartoon stickers, in front of a blue corrugated wall.

This could be you, just sayin’

What my crispy babes said about their experience

  • "I would recommend you without hesitation to other people, because you are very attentive and you perfectly understand your clients’ needs."

    Naomi, Naenaebooks

  • "I still can't believe I got to book 5 people in my first week coming back to socials. It never happened before. I'm so happy, thank you."

    Tracy, ERA

  • "You understand things so quickly it's almost like you were in my head. I wouldn't have wasted this many month if I'd have known."

    Santhiarée, HomeAccess

Astrid bergina fondatrice stratégiste designer debout qui regarde au loin
Stickers bleu bagel sandwich marron

Being recognizable is the bare minimum.

A nice logo? Great. A visual identity people recognize? Even better. But I’m much more interested in everything that makes people give a damn.

The ideas they remember. The stories they follow. The things they want to participate in. The details they recognize without needing to see your logo. The reasons they stick around even when they’re not buying.

Because I don’t just want people to recognize your brand.

I want them to give a damn about it.

Stickers bleu NXCE Full logo variation marron
GET CRISPY

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

Did anyone say “free”?

A desk with a quiz poster titled 'What kind of pop star are you?' surrounded by a yellow ball, a calculator, a toy, a notepad, a phone, a photograph of a dog, and some snacks.
A cartoon sign shaped like a semi-circle with a light blue border, featuring the words 'Take the Quiz' in bold brown letters with two ghost illustrations, one on each side.
A crumpled paper with the bold text "Are you really ready to sell?" and smaller text "all the questions worth asking before even calling it a brand". Surrounding objects include a notebook, a pen, a coffee mug, a flower vase with dried flowers, and decorative items on a wooden surface.
Circular badge with the text "Click the image to get your freebie" written around the circle in bold brown letters on a beige background.

Got something going on
with your brand?

CALL 1-800-CRISPY

Illustration of a vintage rotary dial telephone with a cord.

The hotline for plotting what comes next.

make a call
The weekly spread delicious logo with melted not crispy enough symbol on toast

One crispy bite.
Every Thursday.
To build the brand you actually want.

Join the newsletter 🍿

Welcome to the crispy club! 🍿✨

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

Got a big idea? Let's see how far we can take it.

Let's make it crispy