STRATEGIC BURSTS FOR FOUNDERS WHO CRAVE MORE
SALES FIXES FOR WHEN SELLING FEELS HARDER THAN IT SHOULD

BUILDING CRISPY BRANDS
FOR CRISPY BABES

Profit from your POV

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Profit from your POV 💸🤠💰

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You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

Who tf told you you couldn’t build the brand you actually want?

Because if they’re not your client, their opinion is irrelevant.

HI, I’M ASTRID

Strategic troubleshooter.
Business detective.
Sales-focused thinker.

I fully believe that most branding advice are BS.

Why?

Because a brand works when it feels like someone, not something.

Which is exactly why I created Not Crispy Enough.

To add personality to empty brands.

To build brands that attract attention, create differentiation, and give people a reason to buy.

If you feel like selling feels harder than it should, it's probably because your brand is missing something.

So let’s fix that, shall we?

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

The shortcut from “I hope this works”
to “holy sh*t, it’s working.”

WHAT’S GOING ON?

Because interest doesn’t pay the bills.

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

My superpower:
Finding what’s wrong and fix it

I look at every level of your business

I check how it’s positioned

I identify what people understand

I find where the friction is

I isolate what is keeping you stuck

No fluff, no bullshit, straight to the core of the problem.

This could be you, just sayin’

What my crispy babes said about their experience

  • "I would recommend you without hesitation to other people, because you are very attentive and you perfectly understand your clients’ needs."

    Naomi, Naenaebooks

  • "I still can't believe I got to book 5 people in my first week coming back to socials. It never happened before. I'm so happy, thank you."

    Tracy, ERA

  • "You understand things so quickly it's almost like you were in my head. I wouldn't have wasted this many month if I'd have known."

    Santhiarée, HomeAccess

Astrid bergina fondatrice stratégiste designer debout qui regarde au loin
Stickers bleu bagel sandwich marron

Hi, I’m Astrid.

The one who questions everything.

My role is simple: I ask questions most people don’t ask. Why does this exist?  Why did you choose this offer, this price, this direction? What were you trying to make happen? And I don’t want vague answers. I want to understand exactly why things were built the way they were so we can actually pinpoint what’s wrong.

Because most of the time? People didn’t truly build their business. They picked things based on what they’ve seen, what seems valuable and what “should” work. But when you ask why it exists? They don’t really know. I’m sure you don’t either. That’s what I catch immediately. The contradictions. The gaps. What doesn’t actually make sense.

I dig so deep I go back to what you actually master, why your business exists and what you’re really here to solve. We rebuild from there. We’re here to make things work.

So we’re going to it right!

Stickers bleu NXCE Full logo variation marron

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

Not sure where to start?

Done everything right but still getting crickets?

CALL 1-800-CRISPY

THE EMERGENCY LINE WHEN SELLING FEELS HARDER THAN IT SHOULD

The weekly spread delicious logo with melted not crispy enough symbol on toast

One crispy bite.
Every Thursday.
To build the brand you actually want.

Join the newsletter 🍿

Welcome to the crispy club! 🍿✨

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

Your current situation is not your final destination.

You’re not far. Something’s just off.