WELCOME TO…
The (POP) Lab
A cozy space to experiment, test, and make things real.
This is where we test, build, stretch, and refine your brand together — until it matches something you actually want to grow with. This is where we stop following the rules we’ve been handed, and start creating something that finally makes sense.
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
[COLLABORATIVE SESSION + OFFER ECOSYSTEM]
READY
TO SHINE
[DEFINE]
Most people build their business by copying what’s already out there. The result? Offers that don’t fit, endless effort, and burnout. With Ready to Shine, we uncover your zone of genius, connect it with your skills, and design an offer ecosystem that feels natural to you — and delivers real transformation for your clients.
[BRAND STRATEGY + DESIGN]
POP
& SHINE
[BRAND]
Most brands stop at the surface — a logo here, a color palette there. The result? Pretty visuals that don’t actually work. With Pop & Shine, we take your offer, positioning, and personality, and transform them into a brand identity that grabs attention, keeps it, and speaks for you long after you log off. A brand that feels like you — and lasts.
[PLANNING, ACTIVATION + SUPPORT]
AFTER
IT POPS
[ACTIVATE]
Clarity is great, but it won’t get you seen. This is where most people freeze — stuck in the messy middle between “I’m ready” and “I’m actually launching.” After It Pops is your activation phase: we sharpen your message, prep your audience, and map out a launch plan that makes sense. No spirals, no guessing. Just the confidence to finally sell and be seen.
Made to pop. Not to blend.
✨
🍳
🥞
Made to pop. Not to blend. ✨ 🍳 🥞
I help you own your difference, clarify what sets you apart, and build a brand (and offers) that feel like you — and sell with ease.
Free Workshop
DEFINE YOUR POP
A little something, just for you ✨
Every standout brand starts here:
→ A clear point of view.
→ An offer people actually want.
→ A personality that sells without forcing it.
Watch, take notes, soak it in — you’ll want to keep every piece.
What happens once it all clicks?
You know your direction.
Fini de vagabonder. Ton offre, ton message, ta voix — tout est enfin aligné avec ta vision.
You know what to say.
Tu arrêtes enfin de tout analyser. Tu peux enfin expliquer ce que tu fais avec confiance et émotions.
You know what to post.
Créer du contenu devient plus fluide. Vendre devient naturel. Et tu fais de la place pour ta marque.
Hi, I’m Astrid, the genius behind Not Crispy Enough
And I’ve been there too. I spent hours overthinking the “right” strategy. I redid my positioning a thousand times, changed my offers without ever feeling 100% sure, and second-guessed my brand identity like it was a life-or-death decision.
Until I learned one essential truth: confidence comes from action.
Today, I help overthinking entrepreneurs break free from paralysis and structure their ideas in a way that finally makes sense. Not with generic advice. And definitely not with copy-paste templates that don’t feel like them. But with a method that adapts to their needs — so they can finally feel in sync with their brand, and sell without forcing it.
If you want a brand that attracts and sells — without wasting six more months hesitating — I’m here for that.
Made to pop. Not to blend.
✨
🍳
🥞
Made to pop. Not to blend. ✨ 🍳 🥞
