Maison Ayo
Before – A brand with powerful scents, but a fading image
When Aziza created Maison Ayo in Morocco, she started with little means but a big obsession: delivering strong, comforting, ultra-realistic scents.
At first? A Canva-made logo, black & white packaging to cut costs, and a minimalist look that reflected neither her personality nor the sensory richness of her products.
Her clients loved the wax melts and perfumed powders, but nothing in the visual identity carried that warmth.
“I want my packaging to be more than just black and white.”
— Aziza, fondatrice
During – From black & white packaging to a full sensory universe
Through Pop & Shine, we didn’t just redesign a logo — we built a true brand world.
Central concept: Maison Ayo becomes a “house of memories to share.” Each collection takes inspiration from a room in the house (In the Garden, In the Kitchen, In the Living Room…), designed to awaken memories clients connect with scents.
Storytelling through correspondence: Postage stamps, postcards, handwritten letters now accompany each launch. Products turn into olfactive messages to send — every drop is an invitation into her world.
New visual identity: A direction that feels girly, artisanal, and gourmet — with shades of green, blush pink, and apple red. Still anchored in a minimalist black & white base for containers, but enriched with layers of softness and appetite appeal.
After – A brand that smells good, and stands out
Today, Maison Ayo is no longer just a home fragrance label. It’s a full sensory experience — designed to revive childhood memories and tender moments. An instantly recognizable, joyful visual universe between madeleines, perfumed letters, and summer treats.
A radical transformation, finally aligned with what Aziza wanted from the start: a brand that feels like what she makes people feel.
🫶 What I loved about this project
Maison Ayo is the perfect example of a brand that already had everything inside it — but needed the right frame to fully own it.
By dropping the myth of “If I stay neutral, I’ll speak to more people”, Aziza chose alignment. And it changes everything.
“Thanks to you, my identity is unique. I never would’ve imagined all this for my brand.”
— Aziza, fondatrice