5 weeks to create the brand everyone remembers
90 minutes to nail your offer with clarity

4 weeks to launch and sell with confidence
Brands built to stand out (and stay)
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Step inside the Not Crispy Enough world
For collabs, press & pitches — slide in here
[THE PERFECT FREEBIE]
Stuck on what to post?
Grab the Crispy Content List 🍿
Grab a menu of 30 ready-to-use post ideas (no overthinking required) that work no matter your niche based on your Perspective, Offer, Personality so you’ll never run out of content again — just pick a flavor, post, and serve.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
Astrid, your strategist
Recovering overthinker here 🙋🏻♀️ — so I know what it’s like to want everything to make sense before you show up, to second-guess every choice, and to feel stuck between your ideas and reality.
That’s exactly why I created Not Crispy Enough. It’s not just about action — it’s about clarity, self-trust, and building a brand that finally feels like you. A brand you’re proud to stand behind, that reflects your ideas, and that grows with you instead of boxing you in.
I’m not here to give you a logo and leave. I’m here to help you untangle the noise, bring structure to your vision, and turn it into something clear, magnetic, and sustainable — without the overwhelm.
Because your brand isn’t meant to be perfect. It’s meant to be real, grounded, and unmistakably yours.