DEFINE FIRST.
MARKET SECOND.
WHERE BUSINESSES ARE BUILT ON MORE THAN HOPE AND PRAYER
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
Too many founders are building offers, businesses, and brands without ever answering the most important question: why should someone buy from them?
At Not Crispy Enough, we help founders slow down, define their business properly, and make decisions that actually hold over time. Because when the business is defined properly, being chosen becomes easier.
You can market what you haven’t defined. But don’t expect it to last.
You can market what you haven’t defined. But don’t expect it to last.
NOW BOOKING
People don’t really need more time to “think about it”, they need a real reason to choose you.
And you’re far too talented to keep getting overlooked just because you don’t really know how to present yourself yet.
Twist the Bite gives you a real reason to be picked without feeling like you’re fighting with people to “get it”.
The shortcut from “I hope this works” to “holy sh*t, it’s working.”
[FREEBIE]
Find your zone of genius
Most of the time, the issue is not so much your business, but that it’s lacking specificity.
The Zone of Genius Map helps you identify the intersection between your skills, experience, and energy so you can finally stand out.
Literally, the first step toward becoming specific enough to be chosen.
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
If it’s not specific, you’re optional.
[DEFINE]
TWIST THE BITE
→ Make yourself choosable.
Give people a clear reason to buy from you so they stop comparing you to everybody else on the market, and actually choose you because you’re the best solution.
[STRUCTURE]
BAKED TO LAST
→ Make yourself trust-worthy.
Your offers are giving “still figure things out”. Turn your scattered business into something stable. Something that actually shows you know what you’re doing.
[MARKET]
CRAVING THE CRISP
→ Make it easy to say yes.
People don’t buy from you because of your skills. Otherwise, they would choose anybody. And you’re not anybody. Let’s make sure you’re not one more option.
Become specific enough to be obvious. Because people don’t pick the best option, they pick the clearest one.
[FREE QUIZ]
Are You the Obvious Choice?
Everybody is doing the same thing, with the same skills, for the same price. But is your business positioned as the obvious choice? Let’s find out.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
You didn’t start your business to blend in.
And yet, somewhere along the way, it started to feel off. You’re doing things. You’re trying. But you’re still getting crickets. You’re not doing anything wrong, you were just never really taught how to build your business so it’s strong and lasting. Most people teach how to be more visible to attract clients, and as a service provider myself, it does make sense. However, being visible with nothing to stand on is probably the worst way to be known. And that’s exactly why Not Crispy Enough exists: you don’t need a lot of eyes on you to get clients, you can simply give them a real reason to buy from you.
Hi, I’m Astrid, your go-to strategist
And I fully believe that the more you do, the less you stand out. The more you’re going to show everybody how you can do a lot, the less they’re going to want to work with you. Why? Because people are not looking for someone who can do everything, they’re looking for the best person capable of answering their questions. In business, being specific beats being generic. Always.
And I refuse to see more founders get overlooked. For me, the best businesses are a mix of both personality and identity. And I’m here to help you uncover yours.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
[ YOUR DIAGNOSIS ]
You don’t need to know what’s wrong, you can get my eyes on your bizz.
The Golden Check is here to help you understand if you’re on the right track, if your business makes sense, if you’re saying the right thing. The goal is to be chosen. I help see what’s right, what’s wrong and help you move forward taking the next step for your business.
Made to pop. Not to blend.
✨
🍳
🥞
Made to pop. Not to blend. ✨ 🍳 🥞
They decided they wanted to be chosen over someone else (and they are killing it).
PERSONAL DEV COACH
BOOK CRITIC
ARCHITECT
VIRTUAL ASSISTANT
BLOCKCHAIN CONSULTANT
COPYWRITER
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞