Stop doing all the talking
Let your brand do it for you
Pop & Shine is a 5-week experience to turn your business into a clear, magnetic brand — so people get what you do, why it matters, and why they need it.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
YOU’RE HERE BECAUSE YOU’RE TIRED OF…
Looking at your brand and feeling like it doesn’t reflect the level of work you actually do.
Feeling invisible online because your visuals don’t grab attention or leave a lasting impression.
Trying to design things yourself and never quite getting that polished, professional feel.
Having amazing ideas… but no cohesive brand system that makes you recognizable and consistent.
What if the problem wasn’t what you do, but the way it’s being seen?
Your work is valuable — now it’s time to give it the visuals, direction, and presence that make people stop, notice, and choose you.
A visual identity that feels like you and instantly communicates your vibe.
A creative direction that makes your brand recognizable at first glance.
Templates and visuals that simplify consistency and make showing up easy.
A brand universe you’re proud to use, that finally matches the level of your work.
Right now, you’re probably feeling…
Tired of your brand not reflecting the level of your work.
Unsure if your visuals are actually helping people “get it.”
Embarrassed to share your brand because it doesn’t feel like you.
Like you’ve outgrown your current branding, but don’t know where to start.
Frustrated that your content looks random, not cohesive.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
A business that works for you (not against you)
You don’t need more ideas or another “fix-it” strategy.
The real issue? Your brand doesn’t reflect what you actually do.
That’s why you’re doubting, second-guessing, and wondering if people really get it.
It’s not you—it’s your branding that’s out of sync.
With Pop & Shine, we give you a visual identity that finally does the heavy lifting for you: clear, cohesive, and aligned with who you are and what you sell.
If you doubt your brand, that’s your sign it’s time to build one that feels like you.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
INTRODUCING…
A brand built on your strengths, shaped by what you do best, and designed to move your business forward. We’re talking about a clear, cohesive identity that attracts, engages, and feels like you. Not just colors or fonts — but a solid creative direction, a visual system, and a message that sticks. This isn’t about “looking professional.” It’s about being recognized, trusted, and chosen. That’s what real brands do. And now, it’s what yours will too.
POP & SHINE
POP & SHINE
You’re In The Right Place If…
The Ambitious Wanderer
You’ve explored every path: courses, coaches, programs, Canva experiments. And still… your brand doesn’t feel like you. You’re ready to stop wandering and anchor into an identity that actually carries your business forward — one you can grow into with confidence.
The Slow Builder
You’re not in a rush — you care more about building something that lasts than chasing the next shiny thing. But moving slow doesn’t mean staying stuck. You want a brand that feels solid, aligned, and ready to support you as you grow, step by steady step.
The Overthinker
You’ve got ideas for days — but every time you try to bring them to life, you spiral into “what ifs.” You’ve downloaded the templates, followed the strategies, but nothing feels quite right. What you want is a brand that finally stops living in your head and starts existing in the world.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
What you think a brand is… vs what it really is
A brand isn’t just a logo — you already know that.
A real brand is what makes you recognizable, unforgettable, and chosen.
It’s what carries your message without you having to repeat it.
With Pop & Shine, we don’t just design something “pretty.”
We create a visual identity and creative direction that make your business magnetic — clear, cohesive, and aligned with you. So when you show up, your brand already does half the work.
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
What You’ll Walk Away With
An identity that feels like you
Not just “pretty” — but designed to reflect what you do best, what you stand for, and to attract the right people at first glance.
A visual universe that sticks
A vibe, a direction, and a system that keeps your brand cohesive and recognizable for months (and years) to come.
Your POV is your superpower.
Your POV is your superpower.
A brand you’re proud to show off
No more hiding or second-guessing. You’ll finally have visuals that make you confident to be seen.
Templates that do the heavy lifting
A ready-to-use brand kit so you can show up consistently across your site, socials, and offers — without relying on Canva hacks.
A creative direction that guides you
Colors, fonts, and visuals with meaning behind them — so every piece of content feels aligned and on-brand.
Clarity without the overwhelm
A simple, structured brand system that makes decisions easier — no more second-guessing every color, font, or post.
More than a logo.
YOUR BRAND, ONE UNIVERSE
What we can do with Pop & Shine
ÉVEIL
ROUTINE
ERA (Éveil, Routine, Action) is coaching brand for those looking for more than personal development, a mentor.
ACTION
Here’s What Happens When You Stop Fighting Your Brand Alone
🚀 From scattered ideas to a clear brand direction:
"When we started, I felt lost, with only a blurry project in mind. Astrid helped me put words, structure, and vision to it all — and most importantly, she made me realize it was possible, and that it came from me. Today, I finally know where I’m heading, with solid foundations I can build on."
TRACY — COACH (ERA)
💬 Finally confident sharing her brand online:
"Astrid really listened and helped me see the heart of my work and the audience I wanted to reach. She gave me clarity and solutions when doubts came up, and now I share my brand with confidence and direction."
SANTHIARÉE — BLOCKCHAIN CONSULTANT (HOMEACCESS)
How It Works
[ DEFINE ]
Laying the Foundations
Before designing anything, we start with you. Your offer, your ideal client, your unique way of doing things. This phase blends questionnaires, reflection, and a strategy session where we clarify your perspective (POP), your positioning, and the fundamentals of your brand.
[ DESIGN ]
Bringing Your World to Life
No random colors or trendy logos. From what we’ve defined together, I build a creative direction tailored to you: logo, palette, typography, graphic elements. Every choice is intentional, every piece reflects your essence.
[ REFINE ]
Making It Practical
Once your identity is ready, I equip you to actually use it: brand guide, personalized templates, editorial direction, and practical tips to apply it in your content and business.
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
POP & SHINE
SIGNATURE EXPERIENCE
3256€
Your full brand transformation in 6 weeks
WHAT’S IN THERE
✨ Brand Strategy & Creative Direction
clarity on your POV, offer & positioning
🎨 Complete Visual Identity
logo suite, palette, typography & brand elements
📂 Communication Kit
social templates & core assets ready to use
🗂 Notion Brand Hub
all your strategy & assets in one place
🌟Bonus: Afterglow Suite Access
📞 3 Transformational Calls
from strategy to reveal to offboarding
CRISPY REQUEST
BRAND AUDIT
297€
WHAT’S IN FOR YOU
✨ 90-min deep dive into your brand
a focused session to uncover what’s working + what’s not
🔍 Review of visuals, messaging & positioning
a clear look at how your brand shows up today
✅ Clear diagnosis
pinpoint what works, what blocks, and what’s missing
📝 Crispy Prescription
tailored fixes + next steps you can implement right away
Clarity and fixes in 90 minutes flat
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
Meet the desginer
Hello, I’m Astrid — Brand & business strategist, designer et girl-next-door.
I built Not Crispy Enough for entrepreneurs like you: not completely lost, but not fully found either.
The ones with too many ideas, too much to say, but no clue how to express it all. The ones who want a brand that actually feels like them — and speaks for them.
Pop & Shine is the offer I wish I had when I launched my studio. A space where you don’t have to look more “corporate” or more “pro” — just more you.
My story
For a long time, I thought I had to look “professional” to be taken seriously.
So I forced myself into the mold: polished portfolio, endless educational posts, posting nonstop until something worked. But nothing did.
I was burning out trying to look like what I saw online, instead of building what truly felt like me.
The day I stopped doing what I thought I “should” do, everything changed. I realized: it’s not being the most professional that attracts clients. It’s being the most real.
That’s exactly why you’re here. Because you don’t need to prove yourself louder — you need a brand that shows your truth without having to explain it.
And today, that’s what I help you build.
WITH POP & SHINE
YOU’RE GOING TO
See the bigger picture.
No more scattered pieces. Your brand will finally feel clear, cohesive, and aligned — from your identity to the way it shows up everywhere.
Finally feel seen.
Your brand won’t just be a façade. It’ll reflect your energy, your style, your ideas — and it’ll show in every detail.
Sell without pushing.
A strong brand does the heavy lifting for you. It attracts the right people, filters the wrong ones, and makes working with you an easy yes.
YOUR SUPPORT POST-POP & SHINE
💫 The Afterglow Suite
Pop & Shine doesn’t end when I hand over your brand. With the Afterglow Suite, you can keep me by your side — for feedback, co-creation, or laser-focused support whenever you need it.
🌟 Glow Lab – One month of feedback and reviews on everything you create. Think of it as having me in your pocket 24/7.
⚡ Crispy Sprint – Two weeks to co-create or build that missing piece, fast and aligned. This works if you want to elevate your brand.
📞 À la carte Consultations – A focused session on one area or challenge. We refine, clarify, and make decisions together. The goal: Confidence.
🔍 Audit – Got doubts about your visuals, message, or direction? I comb through everything and give you tailored fixes to adjust things.
Because real support doesn’t end at the delivery.
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
🧠 Overthinkers 🤔 Slow Builders 🤎 People who care
The Pop & Shine Effect
I would recommend you without hesitation to other people, because you are very attentive and you perfectly understand your clients’ needs. You don’t hesitate to adjust and change what doesn’t work so that the final result really lives up to expectations. What you deliver is always complete, beautiful, and out of the ordinary, which allows each person to stand out.
Naomi — Naenaebooks
Really! But it’s you who transformed my ideas into a magnificent piece of work, and that’s thanks to your talent! Thanks to you I’m going to have a unique identity but also INCREDIBLY BEAUTIFUL. And on top of that, I could never have imagined having a design like this for my brand — all the way down to the business cards. Wow! Thank you 💗💗👏🏽
Aziza — Maison Ayo
Honestly, this lights me up, it excites me, and at the same time I’m freaking out like crazy. But I know I’m going to do everything to make it work, and I’m super happy because I’m giving myself the means — I invested, I tried.
It took me a lot of time to get here. It almost took me a year before putting something out. But in the end, I’m happy with all of it — happy I went through all those phases, happy to finally feel aligned with what I’m going to do. And that, it’s priceless, because I know it will help more than one person ✨😅
Tracy, ERA
Pop & Shine is not for you if…
🙅♀️ You want a rushed, done quickly visual identity. Here, we work hand in hand and ask the right questions.
🙅♀️ You don’t yet have a clear offer or ideal client in mind. (In that case, Ready to Shine is a better starting point!)
🙅♀️ You just want a logo. Here, we don’t stop at visuals — we build a strategic brand.
🙅♀️ You want to delegate everything without showing up, thinking it can all be done for you. Nope. A real brand is built together.
Your Questions, Answered
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Honestly? You’ll never feel 100% ready. But what’s certain is that staying stuck in overthinking mode won’t get you moving. Pop & Shine is here to guide you and help you lay down solid foundations — without you having to figure it all out on your own.
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You could, but it won’t take you far. A logo on its own won’t give you consistency or recognition. What you need is a clear direction, a full visual system, and a brand that actually supports your business — not just a pretty icon.
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The process lasts about 5 weeks, from strategy to final design — perfect for collaborating, giving feedback, and making revisions. I guide you step by step so you can move forward without stress or mental overload.
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If you’re here, it’s probably because it’s not working the way you want. Maybe it’s not attracting the right clients, or maybe it no longer reflects where you are now. Pop & Shine is more than a rebrand — it’s a strategic reset to make sure your brand truly supports your business.
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Not Crispy Enough mainly works with service providers, coaches, mentors, and personal brands — in other words, people who are the face of their business.
Selling products online (or offline) requires a completely different care. There can be exceptions, but in that case, let’s talk about it.
You can send me a DM on IG or an email at: hello@notcrispyenough.com
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If you keep going in circles, doubting your branding, and attracting clients who don’t really fit… then your brand is already costing you time and money. Pop & Shine is an investment that can open a lot of opportunities.
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That’s literally impossible. My job is to translate who you are into a clear and impactful brand. No generic templates, no brand image that looks like everyone else’s. You’ll finally see yourself in your brand — and feel proud to show it off.
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Not at all! You can benefit from Pop & Shine at any stage of your entrepreneurial journey. Whether you’re just getting started or looking to refresh your brand, Pop & Shine aligns your identity with your vision.
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Additional costs may come from the use of premium fonts you choose for your brand. Of course, we’ll discuss these options with full transparency.
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The AfterGlow Suite is post–Pop & Shine support, made of several options so you never have to feel alone again when it comes to your business and your brand.
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Let’s talk! If you’re hesitating, it probably means you already know your brand needs a real change. I would be happy to hear from you!
Made to pop. Not to blend.
✨ 🍳 🥞
Made to pop. Not to blend. ✨ 🍳 🥞
It’s not another brand.
It’s yours.
What if your brand started making sense — once and for all?