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Opening Soon Oct. 1
✨🍳 🥞 Opening Soon Oct. 1
YOUR CREATIVE PIT STOP FOR BRANDS MADE TO GO PLACES.
Want some cool shit for your brand? I got you.
Just so you know, here’s…
The Quick Bite
One week. One focused visual territory. A smaller, intentional set of assets.
$1,250
WHAT’S ON THE MENU
The Full Spread
Four weeks. The complete visual foundation and system. Your whole visual world.
$3,500
✨🍳 🥞
Made to pop, not to blend
✨🍳 🥞 Made to pop, not to blend
Thinking outside the box is basically my default setting.
I don't do generic because cool shit doesn't come from generic thinking. You've seen it. I could've built another brand strategy studio. Minimal. Corporate. Serious. Mine has a diner. And that's the difference.
THE EXPECTED
What your industry says you should look like.
THE IDEA
What your brand actually gives us to play with.
THE “WAIT…”
Where we push it further than the obvious answer.
THE GOOD SHIT
The part you won't shut up about.
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You're not bad at business 🤎 You're not crispy enough
✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough
Welcome to the diner
This is where good ideas come to get dressed. A little corner of Not Crispy Enough where I get back behind the pixels and turn brands, ideas and wouldn't-it-be-cool-ifs into something you can actually look at. Need the whole visual world? We can build it. Already have one and want something extra? We can do that too. Take a look around. I'm sure we'll find something.
MAKE IT LOOK LIKE YOU MEAN IT
If you're this excited about what you're building, your brand should look the part.
You have a vision for your brand.
You're ambitious about where it's going.
You're excited about what you're building.
You think your shit is cool.
So why shouldn't it look like it?
IN CASE NOBODY TOLD YOU
And yes, I already know nobody told you
You don't need to be in crisis to want something crispy for your brand.
You don't need to hate your current branding.
You don't need to be overwhelmed.
You don't need to have spent six months trying to figure it out.
You can just fucking want it. That's reason enough.
As Ariana Grande once said: “I want it, I got it.” So you want it, you get it.
Alright, let's get into the good stuff.
WHAT’S ACTUALLY ON THE MENU?
THE QUICK BITE
One idea. One week. One focused creative project.
Your brand is already doing its thing. You just wish it had a little more of something.
Maybe you've always wanted a mascot. Maybe your brand could use its own family of illustrations. Maybe you want more elements to play with when you're creating content, launching something new, or simply showing up.
Whatever the craving, we pick one visual focus and spend the week making it happen.
A MASCOT & ITS LITTLE WORLD
CUSTOM ILLUSTRATIONS
BADGES, ICONS + BRAND ELEMENTS
OR THAT THING YOU'VE BEEN THINKING ABOUT...
THE FULL SPREAD
The whole thing. Four weeks. Your brand, fully dressed.
You know there's a brand here. You know what you're building, where you want to take it, and how good it could be.
Now we need to figure out what the hell it looks like.
Over four weeks, I take what makes your brand your brand and turn it into a visual identity with an idea behind it, a world around it, and plenty for you to keep building with.
This is where we build the whole damn thing.
CREATIVE DIRECTION
VISUAL WORLD
SUPPORTING ELEMENTS
VISUAL GUIDELINES
Serving flavor with function.
✨ 🍳 🥞
Serving flavor with function. ✨ 🍳 🥞
THE PROCESS
FRESH, NEVER PRE-PACKAGED
How does this whole thing works?
STEP 1
Get me in the loop
Tell me what you're building, where you're going, what you've been thinking about, all of it. References, half-formed ideas, things you love, things you absolutely don't. Give me the context and I'll take it from there.
STEP 2
We find the direction
This is where I do the thinking. I take everything you've given me, explore where we could take it and turn it into a creative direction that feels right for your brand.
STEP 3
We make it pop
Direction approved? Time to make the thing. This is where the ideas become the actual visuals, with room to explore, refine and make sure we're getting it right.
STEP 4
We wrap it up
Once everything is looking good, I package it all up and get it ready for you to use. Final files, guidelines when included, and everything you need to take it from here.
We’ll get along if
You give a damn about what you're building. You're excited about your brand, where it's going and what it could become.
You want something that feels like yours. Not the default answer for your industry. And not whatever happens to be trending this month.
You're open to seeing where the idea takes us. You don't need to know exactly what you want. That's kind of the point.
You trust me to do what you came here for. Think, explore, push things around and come back with something you might not have thought of yourself.
Probably not if
You already know exactly what you want me to make. If the creative direction is already decided and you just need someone to execute it exactly as imagined, I'm probably not your person.
You want what they have. References are welcome. Replicas aren't.
You want the safe answer because it's the safe answer. I'm not going to make something weird just for the sake of it but I'm also not stopping at the obvious because it's comfortable.
You don't want to let me cook. You came for my eye and my brain. I'm going to use both.
Oh, right. I should probably introducing myself.
Although, if you've made it this far, is that really necessary?
Anyway. Hi, I'm Astrid.
I'm a brand strategist who happens to design, and the person behind Not Crispy Enough and Pop & Shine.
I started out as a brand designer before realizing that the part I loved most wasn't just making things look good. It was figuring out what they could become in the first place.
So that's what I bring here: the eye of a designer, the brain of a strategist, and very little interest in doing the obvious just because it's the obvious.
You bring me the brand.
I'll see where we can take it.
🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care
🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care
DID I MENTION THE SUPPORT YET?
I'm not dropping a folder in your inbox and disappearing into the night.
Once your project wraps, you'll have a little time to settle with your new visuals, start putting everything to use and come back to me when the inevitable “Wait, Astrid, how do I use this again?” pops up.
Questions, guidance, file clarification, a second pair of eyes when you need it.
Just ask. I'm still around.
THE QUICK BITE
7 days of post-project support.
THE FULL SPREAD
14 days of post-project support.
Let’s build something worth pulling-over, shall we?
SO HONEY, WHAT CAN I GET YOU TODAY?
The Quick Bite
One week. One focused visual territory. A smaller, intentional set of assets.
$1,250
The Full Spread
Four weeks. The complete visual foundation and system. Your whole visual world.
$3,500
Oh, before you go...
THE POP & SHINE SIGNATURE
Every Pop & Shine project leaves with a little something extra: custom wallpapers for your phone + desktop, made from your new visuals. Did you ask for them? No. Do you need them? Probably not. Are you getting them anyway? Absolutely. They're on the house.
Got some questions? I got some answers.
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Here's the easiest way to think about it:
If you need one part of your visual world built, the Quick Bite is probably your place.
If you need the visual world itself built, you'll want the Full Spread.
Still not sure? Tell me what you're working with when you inquire. I'll help you figure out where it belongs.
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Absolutely.
The Brand Kit isn't only for new brands.
If you already have an identity you love but want to expand its world with a mascot, custom illustrations, badges or another cohesive family of visual elements, that's exactly the kind of thing we can build.
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It depends on what your brand needs.
Your kit could be a mascot world, a custom illustration family or a focused expansion of an existing visual identity.
The rule is simple: one visual focus, one cohesive kit.
We'll define exactly what we're making before the project begins.
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Not through Pop & Shine.
Think less “Can you make my Instagram templates, presentation and PDF?” and more “Can you create something that becomes part of my brand's visual world?”
If you're unsure whether your idea belongs here, ask. I'll let you know.
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Enough to make the design make sense.
Pop & Shine is a design studio, so we won't be rebuilding your positioning, offers or entire brand strategy during the project.
But I'm still a brand strategist, so that brain comes with me.
I'll be thinking about what belongs to your brand, where you're trying to take it, what you'll actually use and how the work we're creating fits into the bigger picture.
If what you really need is deeper strategic work before we design anything, I'll point you toward the right Not Crispy Enough service instead.
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This is collaborative, but you don't need to sit beside me while I move pixels around all day.
I'll need you for the important parts: giving me the context at the beginning, reviewing the creative direction and giving thoughtful feedback when it's time to refine.
Then you can leave the making to me.
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We build from an approved creative direction, so we're not throwing completely different ideas at the wall until something sticks.
You'll have opportunities to review and refine the work throughout the project. The exact revision process depends on what we're making and will be outlined before we begin.
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First, you get your final files and everything you need to start putting the work to use.
Then you get a little breathing room with me still around:
The Quick Bite — 7 days of post-project support
The Full Spread — 14 days of post-project supportSo if a question pops up once you start using everything, you don't have to figure it out alone.
And yes, your custom phone + desktop wallpapers are coming with you too. Those are on the house.
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Absolutely.
You can pay in full, split your investment 50/50 between booking and final delivery, or spread it across 2, 3 or 4 monthly payments.
Monthly payment plans are set up on autopay, so once you're booked, the rest takes care of itself.
Choose what works best for you, we'll handle the rest.
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I'll take a look at what you're building, what you need and whether Pop & Shine is the right place for it.
If it feels like a fit, I'll come back to you with the next steps, confirm the scope and get your project on the calendar.
Then all that's left is to pull up a seat.
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Send me an email or hit me up via DM on Instagram.
Not perfect. Not polished. Not crispy enough.
✨ 🍳 🥞
Not perfect. Not polished. Not crispy enough. ✨ 🍳 🥞