✨🍳 🥞

Opening Soon Oct. 1

✨🍳 🥞 Opening Soon Oct. 1

YOUR CREATIVE PIT STOP FOR BRANDS MADE TO GO PLACES.

Want some cool shit for your brand? I got you.

Just so you know, here’s…

The Quick Bite

One week. One focused visual territory. A smaller, intentional set of assets.

$1,250

Custom illustration created for Pop & Shine services

WHAT’S ON THE MENU

The Full Spread

Four weeks. The complete visual foundation and system. Your whole visual world.

$3,500

Custom illustration created for Pop & Shine services

✨🍳 🥞

Made to pop, not to blend

✨🍳 🥞 Made to pop, not to blend

Thinking outside the box is basically my default setting.

I don't do generic because cool shit doesn't come from generic thinking. You've seen it. I could've built another brand strategy studio. Minimal. Corporate. Serious. Mine has a diner. And that's the difference.

THE EXPECTED
What your industry says you should look like.

THE IDEA
What your brand actually gives us to play with.

THE “WAIT…”
Where we push it further than the obvious answer.

THE GOOD SHIT
The part you won't shut up about.

✨🍳 🥞

You're not bad at business 🤎 You're not crispy enough

✨🍳 🥞 You're not bad at business 🤎 You're not crispy enough

Welcome to the diner

This is where good ideas come to get dressed. A little corner of Not Crispy Enough where I get back behind the pixels and turn brands, ideas and wouldn't-it-be-cool-ifs into something you can actually look at. Need the whole visual world? We can build it. Already have one and want something extra? We can do that too. Take a look around. I'm sure we'll find something.

Custom logo for pop & shine

MAKE IT LOOK LIKE YOU MEAN IT

If you're this excited about what you're building, your brand should look the part.

You have a vision for your brand.

You're ambitious about where it's going.

You're excited about what you're building.

You think your shit is cool.

So why shouldn't it look like it?

IN CASE NOBODY TOLD YOU

And yes, I already know nobody told you

You don't need to be in crisis to want something crispy for your brand.

You don't need to hate your current branding.

You don't need to be overwhelmed.

You don't need to have spent six months trying to figure it out.

You can just fucking want it. That's reason enough.

As Ariana Grande once said: “I want it, I got it.” So you want it, you get it.

Alright, let's get into the good stuff.

WHAT’S ACTUALLY ON THE MENU?

THE QUICK BITE

One idea. One week. One focused creative project.

Your brand is already doing its thing. You just wish it had a little more of something.

Maybe you've always wanted a mascot. Maybe your brand could use its own family of illustrations. Maybe you want more elements to play with when you're creating content, launching something new, or simply showing up.

Whatever the craving, we pick one visual focus and spend the week making it happen.

A MASCOT & ITS LITTLE WORLD

CUSTOM ILLUSTRATIONS

BADGES, ICONS + BRAND ELEMENTS

OR THAT THING YOU'VE BEEN THINKING ABOUT...

THE FULL SPREAD

The whole thing. Four weeks. Your brand, fully dressed.

You know there's a brand here. You know what you're building, where you want to take it, and how good it could be.

Now we need to figure out what the hell it looks like.

Over four weeks, I take what makes your brand your brand and turn it into a visual identity with an idea behind it, a world around it, and plenty for you to keep building with.

This is where we build the whole damn thing.

CREATIVE DIRECTION

VISUAL WORLD

SUPPORTING ELEMENTS

VISUAL GUIDELINES

Serving flavor with function.

✨ 🍳 🥞

Serving flavor with function. ✨ 🍳 🥞

THE PROCESS

FRESH, NEVER PRE-PACKAGED

How does this whole thing works?

STEP 1

Get me in the loop

Tell me what you're building, where you're going, what you've been thinking about, all of it. References, half-formed ideas, things you love, things you absolutely don't. Give me the context and I'll take it from there.

STEP 2

We find the direction

This is where I do the thinking. I take everything you've given me, explore where we could take it and turn it into a creative direction that feels right for your brand.

STEP 3

We make it pop

Direction approved? Time to make the thing. This is where the ideas become the actual visuals, with room to explore, refine and make sure we're getting it right.

STEP 4

We wrap it up

Once everything is looking good, I package it all up and get it ready for you to use. Final files, guidelines when included, and everything you need to take it from here.

We’ll get along if

  • You give a damn about what you're building. You're excited about your brand, where it's going and what it could become.

  • You want something that feels like yours. Not the default answer for your industry. And not whatever happens to be trending this month.

  • You're open to seeing where the idea takes us. You don't need to know exactly what you want. That's kind of the point.

  • You trust me to do what you came here for. Think, explore, push things around and come back with something you might not have thought of yourself.

Probably not if

  • You already know exactly what you want me to make. If the creative direction is already decided and you just need someone to execute it exactly as imagined, I'm probably not your person.

  • You want what they have. References are welcome. Replicas aren't.

  • You want the safe answer because it's the safe answer. I'm not going to make something weird just for the sake of it but I'm also not stopping at the obvious because it's comfortable.

  • You don't want to let me cook. You came for my eye and my brain. I'm going to use both.

AB Photoshoot 2023 -Pièce 2

Oh, right. I should probably introducing myself.

Although, if you've made it this far, is that really necessary?

Anyway. Hi, I'm Astrid.

I'm a brand strategist who happens to design, and the person behind Not Crispy Enough and Pop & Shine.

I started out as a brand designer before realizing that the part I loved most wasn't just making things look good. It was figuring out what they could become in the first place.

So that's what I bring here: the eye of a designer, the brain of a strategist, and very little interest in doing the obvious just because it's the obvious.

You bring me the brand.

I'll see where we can take it.

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

🍿 Crispy Founders 🧠 Overthinkers 🤎 People who care

DID I MENTION THE SUPPORT YET?

I'm not dropping a folder in your inbox and disappearing into the night.

Once your project wraps, you'll have a little time to settle with your new visuals, start putting everything to use and come back to me when the inevitable “Wait, Astrid, how do I use this again?” pops up.

Questions, guidance, file clarification, a second pair of eyes when you need it.

Just ask. I'm still around.

THE QUICK BITE
7 days of post-project support.

THE FULL SPREAD
14 days of post-project support.

Let’s build something worth pulling-over, shall we?

SO HONEY, WHAT CAN I GET YOU TODAY?

The Quick Bite

One week. One focused visual territory. A smaller, intentional set of assets.

$1,250

The Full Spread

Four weeks. The complete visual foundation and system. Your whole visual world.

$3,500

Oh, before you go...

THE POP & SHINE SIGNATURE

Every Pop & Shine project leaves with a little something extra: custom wallpapers for your phone + desktop, made from your new visuals. Did you ask for them? No. Do you need them? Probably not. Are you getting them anyway? Absolutely. They're on the house.

Got some questions? I got some answers.

Not perfect. Not polished. Not crispy enough.

✨ 🍳 🥞

Not perfect. Not polished. Not crispy enough. ✨ 🍳 🥞

You want some cool shit for your brand. Pull up a seat.